Stress, mechanical and thermal shocks weaken hair structure. The cuticle
becomes fragile and the fibre breaks. Hair loses it shine, softness and suppleness.
Force Vector’s Glycocell technology, composed of Incell and royal jelly extract
consolidates and reinforces the hair fibre, leaving it renewed, restored and radiant
with strength.

For the first time, L’Oréal Professionnel
offers a cleansing base capable of
delivering up to 5 times more Incell
than a traditional shampoo*.

Heat-repairing milk for very damaged hair: the new essential step in your professional blow-dry service, and a must-have product for your clients at home.



Offer your clients beautiful hair this summer with a limited edition Summer Essentials Pack from Série Expert!
Like skin, hair is prone to damage and harm from the sun, leaving it weak, dry and dull. Solar Sublime with Incell and Mexoryl S.O. UV-PROTECT addresses all your client’s sun protection needs, leaving hair supple, hydrated and shiny.
With an RRP of $55.00 and valued at over $100.00, Solar Sublime Summer Essentials Packs provide your clients with a great value, complete summer hair care solution.






